Right now we are living in a new reality. These are uncertain times, and organisations are forced to make choices without having all the information at their disposal. How will the travel industry deal with the new field of influence/force between consumer confidence, travel advice, governments and commercial feasibility? How have travel organisations been able to reinvent themselves? How can the industry speed up its own recovery? What innovative ideas have emerged and what surprising connections and collaborations are being developed?
The Travel Congress on 14 January 2021 will focus on the most important lessons learned from the COVID-19 crisis. Speakers from the travel industry and external experts will share their approaches in times of crisis and the resulting innovative concepts in marketing & communication, transformation & technology and sustainability.
The programme will be announced in November. Ticket sales for this event will start in December.