15:30–16:00 (NL) Partner Session: Hyperpersonalisation in travel: Making finding and booking a vacation as much fun as the vacation itself.
Alexander van Eerden, Founder, Building Blocks
Alexander is the founder of Building Blocks. He started the Data Science and AI company in 2013, together with his associate Merwin de Jongh. Building Blocks is a high-end SaaS, specialised in Consumer AI. Since March 2022, Building Blocks has been part of the listed tech company CM.com. Currently, Alexander is responsible for Building Blocks within CM.com; in addition, he is a member of the Brabant data economy advisory board and also a co-founder and member of the advisory board of start-up Globe Protocol.