15:30–16:00 (NL) Partner Session: Hyperpersonalisation in travel: Making finding and booking a vacation as much fun as the vacation itself
Derek Heek, Analytics Engineer, Bookit
As an Analytics Engineer, Derek operates at the interface between technology and business. Together with the data analysts at Bookit, he makes sure that the huge mountain of available data is used to the max. This enables the various departments to make sound, data-driven decisions. In addition, data is used to optimise and personalise the customer experience, striving as closely as possible to replicate the experience of a personal travel agent online.