10:45 - 11:15 (NL) A conversation about the future of Tourism for destinations
13:30 - 14:15 (NL) How are we going to make our industry more sustainable?
Elke Dens, Global director of programs at The Travel Foundation - Teach Marketing at Fac. Economy of University of Antwerp -former Marketing director for VisitFlanders & chair marketing at European Travel Commission.
Elke Dens was one of the driving forces to lead VisitFlanders into ‘Travel to tomorrow’, a vision on tourism that is based on regeneration. As a former chairwoman of the Marketing Group of The European Travel Commission she aligned the marketingdirectors from 28 countries in Europe around one sustainable strategy for brand Europe.
After COVID’19 she decided to take a few years of leave from the government and support other destinations in their transition as a consultant. Three days a week she works as the global director of programs of NGO The Travel Foundation. She volunteers for FairBNB, and is a proud board member of The Impact Travel Alliance, based in New York.
She recently published the book ‘Tourism is dead. Long live the traveller’.