Thecla Schaeffer, Creative Brand Strategy

13:00 - 13:30 (ENG) How brands can change the world

Brands and doing good sometimes seems to be at odds with each other. But brands nowadays do not only have the responsibility, but also the creative power to make the world a better place. In this keynote you'll some inspiring examples and a few rules of thumb to use your brand for good.

Thecla Schaeffers, Creative Brand Strategy
The red thread through Thecla’s career is formed by brands, creativity and impact. She started her career working in advertising agencies and has since then held the role of Chief Marketing Officer for G-Star RAW, Accell Group and Tony’s Chocolonely. She is driven by her passion to use marketing as a means to bring positivity to the planet and people.