Partner session: Hyperpersonalisation in travel: Making finding and booking a vacation as much fun as the vacation itself (NL)

As a travel agent, you deal with thousands of individual travellers, all of whom expect a relevant experience. Booking a trip is a relatively long journey, and the timing and the type of vacation you offer a booking holiday maker are crucial. In this session, you will learn more about how to incorporate hyperpersonalisation based on AI in the travel industry, and why you can no longer ignore this technology. In addition, Bookit will take you through the process of how they create a real-world personal travel agent experience for each individual traveller.

Derek Heek, Analytics Engineer, Bookit
As an Analytics Engineer, Derek operates at the interface between technology and business. Together with the data analysts at Bookit, he makes sure that the huge mountain of available data is used to the max. This enables the various departments to make sound, data-driven decisions. In addition, data is used to optimise and personalise the customer experience, striving as closely as possible to replicate the experience of a personal travel agent online.

Alexander van Eerden, Founder, Building Blocks
Alexander is the founder of Building Blocks. He started the Data Science and AI company in 2013, together with his associate Merwin de Jongh. Building Blocks is a high-end SaaS, specialised in Consumer AI. Since March 2022, Building Blocks has been part of the listed tech company CM.com. Currently, Alexander is responsible for Building Blocks within CM.com; in addition, he is a member of the Brabant data economy advisory board and also a co-founder and member of the advisory board of start-up Globe Protocol.