Break out sessie ronde 2
11:30 – 12:00 Traveller of the future: How to Engage, activate and convert them via Marketing Gamification | 2 success stories (ENG)
How we purchase travels has changed dramatically over the past decade and on top of that it has become more difficult to connect and engage your audience.
In this session, Martin from LeadFamly will suggest new approaches and thinking for the travel industry in order to stand out from the crowd and build stronger relationships with travellers. The key mechanic is the utilization of game mechanics in marketing. Martin will show various examples of how travel agents use this approach to win.
Martin Bjørn Madsen is a digital native and has been working all across the full customer lifecycle for the past 15 years. Today Martin is the CEO of the Danish software company, LeadFamly. Together with his partner, they have built LeadFamly from scratch to 50 people in 4 countries in 3 years.