A conversation about the future of tourism for destinations (NL)
Moderator: Isabel Mosk
– Elke Dens, Global director of programs at The Travel Foundation – Teach Marketing at Fac. Economy of University of Antwerp -former Marketing director for VisitFlanders & chair marketing at European Travel Commission.
– Ewout Versloot, strategist at NBTC
Ewout Versloot is sociologist and strategist at NBTC Holland Marketing. He specialises in the changing world of tourism, valuable tourism and transforming in making The Netherlands a sustainable destination.
– Martin Boisen, director of For the Love of Place
Martin Boisen (Copenhagen, 1981) is director of For the Love of Place and under that company name, in the past 15 years, Martin has grown to be a leading consultant in the field of city marketing and branding, both in the Netherlands and abroad. When Martin is not working as a consultant, he is Vice President of The International Place Branding Association, Lecturer Social Geography at the University of Groningen and Lecturer City and Regional Marketing at CLOK Academy.
– Isabel Mosk, Destination Marketing Strategist, Public Speaker, Tourism & Destination Marketing – Sherpa’s Stories
Isabel is a tourism strategist. With her company Sherpa’s Stories, she helps (inter)national cities, regions and countries prepare for the future and to do marketing in the era we live in. Isabel is considered a forward thinker within the travel industry. She speaks at (inter)national conferences about her professional expertise and passion for travel.