The succesful recovery of Aruba in the age of COVID-19 (ENG)
Sharmin de Vries and Jaap Ellis of The Aruba Tourism Authority will focus on their global recovery strategy for Aruba during the height of the pandemic and how Aruba managed to stay top of mind throughout with a clear communications strategy and relevant content, both experiential and pandemic related. They will also present some examples out of the Dutch market to further illustrate how they remained relevant on a B2B & B2C level.
